Claudia Sträter
As a concept designer at the clothing brand Claudia Sträter, I was involved in creating and designing to visual concepts. The campaigns mainly revolved around themes within new collections, instore and online events, discount promotions, and membership events.
Once the internal concept was finalized, I designed it to online banners, newsletters, advertisement banners, and (organic) social media posts. In the offline realm, the concept was reflected in-store posters, signs, stickers, direct mailings and advertisements. Naturally, I harmonized all communication channels to create a cohesive visual theme throughout the campaign.
