Expresso
As a concept designer at the clothing brand Expresso, I was involved in creating and designing the visual concepts. The campaigns mainly revolved around themes within new collections, instore and online events, discount promotions, and membership events.
Once the concept was finalized, I made the visual translation to different assets, such as online banners, newsletters, advertisement banners, and (organic) social content.
In the offline realm, the concept was reflected in in-store posters, signs, stickers, labels, direct mailings, and advertisements. I harmonized all communication channels to create a cohesive visual theme throughout the campaign.
