Jongeren Buddies
A campaign that encouraged people to lend a sympathetic ear to homeless youth and to become their buddy. These youths may not be easily recognizable on the streets, as they appear to be ordinary individuals - just like you and me. Through this campaign, my aim was to provide these young people with a platform to share their stories.
They leave trail marks throughout the city of Rotterdam that help tell their story. In this instance, their story displayed through stickers that were left at spots they passed frequently (not for fun though). The sticker tells their story, while the surroundings set the scene.
